Solutions
SOLUTIONS
Sleep & relaxation
Sleep products are used nightly, so texture, mouthfeel and next-morning feel matter as much as the actives. We design the format for a low-friction routine and keep the sensory profile mild.
01
What the category needs
Three recurring issues we design around:
- Residual drowsiness complaints from poorly dosed formats.
- Strong herbal taste that limits daily compliance.
- Formats that are inconvenient outside the home.
02
Recommended formats
03
Formula direction
- Botanical and mineral systems dosed for a nightly routine.
- Flavour systems that mask herbal notes without heavy sweetness.
- Single-serve or travel formats for consistency away from home.
Direction only — final formula is fixed during development and sampling.
04
Market notes
- Sleep and relaxation wording avoids medical treatment claims.
- Melatonin and botanical limits differ by market and are checked per destination.
Informational only. Regulatory sign-off for a specific product remains with the brand's qualified advisor.